Ajay Gokani is Chief Executive Officer of Elite Mobile. Since founding the company in 1994, Ajay has been instrumental to the phenomenal growth and development of the business. Today, the company is one of the fastest growing mobile phone distributors in the UK. With a management team that represents some of the most experienced professionals in the industry, Elite Mobile is stronger than ever.

Ketan Gokani has been with Elite Mobile since the company's launch in 1994 and is responsible for the overall strategic direction of the business. Fully aware of the changing needs of the industry, Ketan together with the Elite Mobile team work to provide industry leading tailored solutions to customers. As Managing Director, Ketan is pivotal to the company's reputation, centred on building strong relationships and customer centric services for today and the future.

With over 9 years of experience with Elite Mobile and 17 years of experience in this industry Wayne Langford; Elite Mobile's Director of Trade, has the responsibility of overseeing the Independent Dealer and International Sales Channels along with the purchasing of OEM accessories and sim-free handsets for the business.

Tim Bateman is primarily responsible for the distribution of accessory products into the National Account sector. Having over 13 years experience in the category, Tim's role includes determining and developing the sales strategies for all segments with the goal of maximising sales volume and overall share of the market for the company.

As Pre-pay Sales Director, Peter has a long and distinguished sales career in the Mobile Phone industry dating back to the early days in 1985 and is highly respected within the industry. He has worked for a major Network Operator, two leading Mobile Phone Manufacturers and in Distribution and brings a wealth of experience to the Elite Mobile team. Being responsible for our pre-pay business, Peter and his team work closely with our retail partners to provide an end-to-end solution for all things pre-pay. Thanks to the excellent relationships that have been developed with our network partners, Elite Mobile is able to provide a marketing leading value added service for our pre-pay customers.

Mike is the owner of strategic planning for all aspects of operations. With a considerable background in Information Systems and Operational Management spanning 35 years, Mike's mission is to deliver high quality systems and processes to support the business development initiative and objective.

As Elite Mobile's Marketing Director, Claire Duffield is responsible for not only delivering the company's overall marketing strategy but also developing tailored marketing campaigns to support propositions. She has been in marketing for over 10 years and brings a wealth of experience and knowledge. Claire, together with the marketing team, works to fulfil customer requirements using new and innovative marketing initiatives.

Marlon Sherlow has been with Elite Mobile for over 10 years and is part of the team sourcing one of the largest product ranges in the business. He is abreast with the changes and trends in the market enabling the company to offer customers the latest products and market insight. Marlon works with suppliers to form exclusive partnerships enabling us to offer our customers some of the best products on the market.